Turn anonymous traffic into enterprise leads.
Backstory is website visitor identification for companies that sell to the enterprise. See which enterprise accounts are on your site, what they’re interested in, and how close they are to buying. Then reach the buying committee at each account, and get a personalized outreach playbook to close the deal.
We identify top accounts like these:
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How website visitor identification works
From anonymous traffic to a prioritized, ready-to-action account list.
Know exactly who’s ready to buy
A transparent 0–100 score built from first-party behavior — what visitors actually did on your site, not bought third-party signals.
- Real behavior, not bought signals — scored from on-site activity: the pages they view, how often they return, how recently.
- Hot / warm / cold at a glance, so reps call the right accounts first.
- Rewards buying signals, not browsing — pricing and demo visits, return trips, activity bursts, and multi-stakeholder traffic lift the score; blog volume doesn’t.
- A score you can defend — the breakdown adds up to the number, with the exact signals behind it. No black box.
See the products and topics they care about
Backstory reads the pages each account actually viewed and tags what they engaged with — so a rep knows exactly how to open the conversation.
- Named products & services first — the specific offerings each account engaged with on your funnel.
- Plus the topics they care about — pulled from the pages they actually read, not a generic market taxonomy.
- Grounded in your content, so it’s specific to your offering — outreach lands relevant, not boilerplate.
- Shown per account, right alongside the buying-intent score.
Reach the buying committee, not just the account
Once first-party behavior identifies an account, Backstory identifies the decision-makers to reach there — matched by your target job titles and locations — each with a verified work email and LinkedIn URL. We never de-anonymize the individual who visited; the Leads come from a business-contact provider, identified on your opt-in.
- Matched by role and location — the target job titles you set at the identified account, not a generic org chart.
- From a business-contact provider — first-party behavior tells you which account is in-market; the Leads are the people to reach there, never the person who browsed.
- Verified work email and LinkedIn URL for each Lead, identified on demand (opt-in).
- Credit-metered, pay-as-you-go — behind a separate opt-in data-processing agreement, with opt-out honored.
- Rachel StoneVP, Security Engineeringrachel.stone@northwind.com
- Daniel PierceHead of IT Riskdaniel.pierce@northwind.com
- Maria AlvarezChief Information Security Officermaria.alvarez@northwind.com
A custom playbook for every account
Backstory doesn’t just score an account — it tells you exactly how to act.
- A custom playbook per account, with specific next steps drawn from that account’s real journey and interests.
- Know where they are in the buying journey — problem-aware, or actively evaluating your offering.
- Grounded in what they read — pricing, demos, the docs they got stuck on — not vanity metrics.
- Then routed where you work: alerts to Slack (beta) or any tool via webhook — Zapier, Make, or n8n.
Only enterprise accounts, no noise
Backstory resolves anonymous traffic to the company, then strips the noise so your list is real enterprise accounts — not infrastructure.
- Filters out ISPs & home broadband, VPNs & proxies, cloud/datacenter hosting, and schools — the traffic that mislabels who’s really visiting.
- A three-tier filter: a curated blocklist of ~200 known providers, then pattern rules, then Claude AI for the edge cases.
- Smart enough to tell an employee from a server — it keeps microsoft.com, but drops azure.microsoft.com.
- Leaves only the enterprise accounts browsing from corporate networks, each enriched with up to 60+ firmographic fields.
Buying signal without the privacy liability
Most visitor-identification tools de-anonymize individuals. Backstory identifies the account, never the person who visited—then identifies the decision-makers to reach only when you opt in, under a data-processing agreement.
Company-level identification, not person-level
We identify the account from first-party behavior — the organization, never the individual who visited.
No cookies, no consent banner
Cookieless by design — nothing for your visitors to accept, nothing for you to manage.
No PII to identify the account
Identification never de-anonymizes the person who browsed. Business-contact details for Leads are a separate, opt-in step — governed by a data-processing agreement, with opt-out honored.
Private by architecture, not by policy
Company-level and cookieless from the ground up — not bolted on after the fact.
Website visitor identification: your questions, answered
What is website visitor identification?
Website visitor identification resolves the anonymous companies on your site into named enterprise accounts. Backstory does it from first-party signals — no cookies, no tracking of the individual visitor — then scores each account’s buying intent so you know which are actually worth your time.
Is it company-level or person-level?
Company-level by default — Backstory identifies the account, never the individual who browsed. When an account is worth a conversation, Lead identification is a separate, opt-in step that surfaces the decision-makers to reach there (name, title, LinkedIn, verified work email) from a business-contact provider.
Does website visitor identification use cookies or personal data?
Identifying the account uses no PII and no cookies — nothing for visitors to consent to. Lead identification, which does surface business-contact details, is a separate opt-in step governed by a data-processing agreement, with opt-out honored — so you stay in control of when personal data is involved.
How is this different from Leadfeeder or third-party intent tools?
Third-party tools infer intent from activity across the web and hand you person-level data. Backstory scores what accounts did on your own site — first-party and explainable, the signals sum to the score — then, opt-in, identifies the people to reach. Different signal, and you never track the individual visitor.
Selling to a specific segment? Website visitor identification for cybersecurity vendors.
See who’s on your site.
Add a snippet and start identifying the enterprise accounts already browsing — and how close each one is to buying.