From anonymous traffic to a ready-to-action account list.
Backstory identifies the enterprise accounts on your site, scores how close each is to buying, and tells you exactly how to act — then identifies the decision-makers to reach.
Everything from identify to reach
One workflow: identify the account, prioritize by intent, understand the interest, act on a playbook, and reach the right people.
See which enterprise accounts are on your site
Backstory resolves anonymous traffic to the organization from first-party signals, then an AI three-tier filter strips ISPs, VPNs, bots, and hosting — leaving real enterprise accounts, each enriched with up to 60+ firmographic fields. Company-level account identification — cookieless, no PII.
Know who’s ready to buy
A transparent 0–100 buying-intent score, tiered hot / warm / cold, built from what each account actually did on your site. The breakdown adds up to the number — a score you can defend, not a black box.
See the products and topics they care about
Backstory reads the pages each account viewed and tags the offerings and topics they engaged with — grounded in your own content, shown per account alongside a full buyer-journey timeline.
A custom playbook for every account
Every account comes with an AI narrative and a playbook — where they are in the buyer journey and specific, journey-based next steps — plus first-touch, last-touch, and conversion-path attribution.
Reach the buying committee
When an account is worth a conversation, identify the people to reach — matched by your target job titles and locations, each with name, title, LinkedIn, and verified work email. Opt-in and credit-metered; never the individual who browsed.
Delivered where you already work
Alerts to Slack (beta), Teams, and email, or any tool via webhook — Zapier, Make, n8n — plus CSV export. Manual review and confidence scoring keep the list clean.
An explainable score, and a plan to act on it
The buying-intent breakdown
Every signal that moved the score is shown — pricing visits, return trips, multi-stakeholder traffic — and they add up to the number.
The per-account playbook
Specific, journey-based next steps drawn from that account’s real activity — so a rep knows exactly how to open the conversation.
Routed where you already work
Slack (beta)
Real-time account alerts in the channels your team lives in.
Webhooks
Push to Zapier, Make, or n8n — wire Backstory into any workflow.
Teams & email
Alerts routed to Microsoft Teams and email.
CSV export
Take your identified accounts and Leads anywhere.
See it on your own traffic.
Add a snippet and identify the enterprise accounts already on your site — and how close each one is to buying.